Monday, March 29, 2010

Kudos to Greenwich

After the Level-Up Campaign of Greenwich, "The Philippines Favorite Pizza Chain" had launch another creative TVC showcasing its newest pizza variety - the American Idol Pizza. As expected it remained catchy and current at the same time maintained the kulit factor among John Lloyd's barkada where each became an Idol as soon as they take a bite on the newest meaty pizza. John Lloyd became an instant Kris Allen and the other ka-berks turned into Chris Daughtry, Carrie Underwood, and Adam Lambert all in the tune of When I Grow Up by the Pussycat Dolls. Heard a lot of good reviews for this TVC especially women who have been awed by JL's quick dance routine in the commercial. Greenwich was really genius to get him as their endorser.

The agency behind this campaign is Publicis Jimenez who is also responsible for bringing the Gold Award Best Integrated Marketing Campaign for Greenwich in the recent Advertising Congress. I must say they have consistently been bringing youthful and enticing advertising for Greenwich. 5 claps for Publicis!