Saturday, October 8, 2011

The Vision of Design


“Design is not just what it looks like and feels like. Design is how it works.” 
- Steve Jobs

In most fields, creativity is a resource that comes in abundance. But creativity is not enough to make great things happen. You need a direction to go to and purpose to serve. This is called a VISION.

In the creative field of advertising, it is essential to have a vision of your own. You should have independent standards and set the bar of excellence for your work. The end goal for your work is not only to look good or feel good. It should actually be good to do good to mankind.

All that you do affects people. Given that you are in the field of media, the effect of what you do can be multiplied a hundred-fold. That is why when you do something that is actually good, it can become even better, leading to the benefit of the human race.

Monday, September 26, 2011

Maggie Gyllenhaal Leads The First-Ever Latte 'Got Milk' Ad

Maggie Gyllenhaal gets quite all-French and stuff with her new 'Got Milk' ad for latte; the first ever to do so. This campaign aims to inspire mothers to jump start their morning with a latte made with low-fat or fat-free milk. After all, the copy says. "Ooh La Latte. Start your day with something delicious and nutritious. Surprise. The milk in your morning latte provides essential nutrients most of us are missing. C'est magnifique!" Check out the accompanying video below and the full Maggie print advertisement after the jump.







source: adweek.com

Monday, September 19, 2011

15 Vintage Ads That Would Be Banned Today

It is every advertising board's nightmare to concede an advertisement that is deemed inappropriate at a given time. After all, it has been a known fact that advertising agencies has been pushing the envelope when it comes to making gratuitous and transgressive advertisements.


There was a time, of course, that when the regulatory entity of advertising industry was very lenient. Or should we say, odiously lenient. Even today, advertising is far away from being in accordance with the high moral standards of our society, but after looking back to some offensive, racist and sexist vintage ads - today's ads are considered as pristine as a Sesame Street episode.


Like it or hate it, this set of ads is a piece of history worth seeing for everyone. Enjoy these 15 offensive vintage ads. Mind you, these ads are approved and published. - don't forget to tell us what you think. 







1. The Harder A Wife Works, The Cuter She Looks!




2. Men Ask “Is She Pretty?” Not “Is She Clever?”




3. Doesn’t Your Mama Wash You With Fairy Soap?




4. Use “Chlorinol” And Be Like De White Nigger




5. Cocaine Toothache Drops




6. Keep Her Where She Belongs…




7. Cochon Prodigue




8. Show Her It’s A Man’s World




9. That’s What Wives Are For!




10. Youngest Customers In The Business




11. Don’t Worry Darling, You Didn’t Burn The Beer




12. Men Are Better Than Women!




13. If Your Husband Ever Finds Out..




14. More Doctors Smoke Camels




15. Because Innocence Is Sexier Than You Think




source: http://www.boredpanda.com