“Design is not just what it looks like and feels like. Design is
how it works.”
- Steve Jobs
In most fields, creativity is a resource
that comes in abundance. But creativity is not enough to make great things
happen. You need a direction to go to and purpose to serve. This is called a VISION.
In the creative field of advertising, it
is essential to have a vision of your own. You should have independent
standards and set the bar of excellence for your work. The end goal for your
work is not only to look good or feel good. It should actually be good to do
good to mankind.
All that you do affects people. Given that you are in the field of media, the effect of what you do can be multiplied a hundred-fold. That is why when you do something that is actually good, it can become even better, leading to the benefit of the human race.
