Monday, April 26, 2010

Tweet Your Ad

Advertising is growing, no, its moving, no, its evolving. Before it’s just plain words, people advertise verbally, you can just imagine our archaic local umalahokan delivering the news from the palace. Then the print industry bloomed, advertising was then printed. In the beginning of the 20th century, media bagan to blossom, paving the way for multi-media industries like radio and television, making advertising more visual.

The evolution never stops. Today, it’s safe to say that the internet is slowly eating the television empire, and advertising continues to shape up so it could ride effortlessly to this new medium. There goes Facebook and Twitter. In the end, but still, this isn’t the end (just review your histoty), advertising evolves as the medium evolves. Because in this industry, history does not repeat itself.

Before, I mean just last decade, people can survive without cellphones. If they have to meet somewhere at a particular time, they just plan it, and when the meeting time strikes the clock, you have to be there at the planned place, at the exact location, or else? Or else you wait. Sometimes we wait for an hour or two. We couldn’t hear anything from our ka-date because there is no media immediately connecting people then. And we are so tired of waiting. We want to move fast. We want to be there. We want the present to move faster and faster to the future. Thus, cellphones and the internet are created.

Now we can communicate faster and easier, even though sometimes we know that not everybody’s listening. We even fill our Facebook status box with shout outs like “I am hear typing on my status bar so that you know what I am doing” or “I am breathing”. We want to update and be updated all the time. But I am no fan of the said social network, that’s why I’m tackling in this article its rival, Twitter.

I am quoting Wikepedia, and why, who else to quote in this time and age?
Twitter is a social networking and microblogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers. Senders can restrict delivery to those in their circle of friends or, by default, allow open access. Since late 2009, users can follow lists of authors instead of following individual authors.
Today, most of the companies, both local and abroad, already have their own Twitter accounts. And why not? In Twitter, they don’t need to pay an advertising agency to do their promotion. They just have to type their claim and make sure it does not exceed the character limit and press send. Their Tweet will easily reach the market, not just their target market but the whole world since its now posted on the web universe where billions of people are registered as residents.

Twitter is considered very functional in different industries, not just in advertising. It is now used in legal proceedings and journalism and news forwarding. It is also being used in education. The University of Vienna, Austria, used Twitter as an evaluation platform for student ratings. Every student had to send a tweet after each course unit with feedback to the teacher. Twitter turned out to be "a useful tool for evaluating a course formatively. Because of Twitter's simple use and the electronic handling of data, the administrative effort remains small.

Twitter is also used in implementing and gathering surveys, in protest and politics, in business and fund-raising, space mission news and even in pranking. If Twitter is proven to be effective in political campaigns (Twitter was used by candidates in the 2008 U.S. presidential campaign throughout the race), then why not use it in a more sinless campaign that is Advertising?
Whether you have your own business or you’re just a stressed marketing employee being harrased by your boss to make sure that the sale’s next month would be up by a hundred percent, Twitter will surely (hopefully) help you advertise your products and services. In fact, advertising in general already has its own Twitter account.

Know more about how Advertising and Twitter work together! Go to now, sign up your own unique account, follow your business partners and competitors, find ways to make your target market follow you, and most importantly, follow @alchemyad. Now that’s advertising.