Thursday, June 24, 2010

TBWA bags two at the 2010 Cannes

The most prestigious global festival for the advertising and communication fields began its seven day celebration last Sunday, June 20. Thousands of delegates all over the world are now rooting for the bests at the 57th Cannes Lions International Advertising Festival in the Palais Festival, Cannes, south of France.

The awards are categorized into twelve. Five grand prix’s have already been awarded, three categories are to be concluded today, and three more before the festival ends at the 26th.

The winners are as follows:

Category: Promotion and Activation
Jury Chair:   Tina Manikas

Grand Prix:   Gatorade – Replay (USA)
Advertising Agency:   TBWA\CHIAT\DAY LA

Gatorade organized a replay match between two high school football teams that played a 7-7 tie in a 1993 Thanksgiving Day game. The Turkey Day game between the teams has been the longest football rivalries in the USA.

Gatorade offered to train the men of the 1993 game – as the campaign promotes adults to continue play sports, exercise, and stay fit. It recruited original players, coaches, and cheerleaders. Gatorade produced a 5-part online documentary of the men’s training.

PR Jury President Paul Taaffe comments that the campaign was “real and true and not something contrived and gimmicky.” Promo Jury President Tina Manikas and her panel said they raved about the “uniqueness of the campaign.”

This entry also bagged the Public Relations Grand Prix Lion.

For the complete list of Gold, Silver, and Bronze winners in the Promotion and Activation category, click here. For the list of PR winners, click here.

Category: Direct
Jury Chair: Pablo Alzugaray

Grand Prix: Orcon + Iggy Pop (NZ)
Agency: Special Group, Auckland

Iggy Pop, the godfather of Punk, and Orcon Broadband launched the Together Incredible campaign; looking for 8 New Zealanders to re-record the phenomenal “The Passenger” live via broadband. They ended hooking up 9 with Iggy in Miami. The live performance was recorded on October 30 and was released on November 16, 2009.

Click here for the complete list of Direct winners.

Category:  Radio
Jury Chair: Paul Lavoie

There are no Grand Prix winners for this category.

For the complete list Radio winners, click here.

Category:   Outdoor
Jury Chair:   Tay Guan Hin

Grand Prix:   Diesel – Smart/Stupid (USA) and Andes Teletransporter (Argentina)
Agency:  Anomaly (Diesel) and Del Campo\NAZCA Saatchi and Saatchi (Andes)

"Smart had one good idea and that idea was stupid."

Category: Media
Jury Chair: Laura Desmond

Grand Prix: Canon – EOS Photochains (AU)
Agency: Leo Burnett

The EOS Photochain encouraged photographers and basically anyone to connect through creating and joining existing photo chains. Try here.

The list of Media winners.

To be announced soon are the winners of the following categories: Press, Cyber, Design, Film, Film Craft, and Titanium and Integrated.