Thursday, June 3, 2010

What were they thinking?!

There’s advertising, and then there’s badvertising.

A badvertisement is just like any other advertisement…except that well, it makes you want to ask: ‘what the heck were they thinking?!’

‘Our pizza tastes like cardboard’

Any self-respecting businessman would not advertise how horrible – yes, you read it right – his product is. Or so we thought.

In 2009, Domino’s Pizza received backlash from countless consumers when a video of two North Carolina branch employees (messing around, snottily, with the store’s food) was released in the web. This prompted CEO Patrick Doyle to place ads apologizing for his employees’ crass actions and promising improved service. It would have been enough…except, Domino’s had to come up with this horrendous TV ad:

No comment.

You wish it’d stop there. To start 2010, Domino’s produced a four-minute documentary describing how their pizza ‘tastes like cardboard’ and the sauce ‘tastes like ketchup.’ Right.

While any Public Relations expert would advise honesty in dealing with crises, one should always draw the line at giving too much information. For the whole story, click here.

‘Shut your next victim up with our strong tape’

Philippine women support group Gabriela made a better use of adhesive tapes and crime for their ‘Duct Tape’ campaign than this Penline ad from Malaysia:

Witty, yes; but a little insensitive.

Here's another one:

What do you think is wrong with this ad?

Post more bad ads on the comment box and critique!