Wednesday, June 2, 2010

Why you should advertise on Facebook

Originally, a face book was a college publication distributed among students in the US at the start of the school year to help them get to know each other better. But thanks to Mark Zuckerberg’s penchant for developing gaming and communication tools, we can now connect with people from other parts of the globe through Facebook.

Since its humble beginnings in 2004, Facebook’s population has now mushroomed to 400 million users, more or less (but we’re betting it’s more). According to the website’s official statistics, 50 % of these users log in everyday, and each has an average of 130 friends, at the least. An average user is also connected to 60 different pages, groups, and events.

This is why you should advertise on Facebook – it helps you reach the right people at the right time.

For more about Facebook’s history, click on this, this, or this.

'Facebook Ads'

Creating a Facebook ad is so easy you can do it yourself. Check out these four steps.

Facebook offers both pay per click and impression. With pay per click (or PPC), you basically pay per click – you pay Facebook every time your ad is clicked. An online ad impression is the single appearance of an advertisement on a page – you pay every time your ad appears on a page. Read more about CPC vs CPM.

There are two ways to determine the CPC (cost per click) and CPM (cost per 1000-impression): flat-rate and bid-based. Facebook uses the latter. The advertiser (that’s you) signs into bidding against others to reach people in your target. Payment options include credit cards and co-branded debit cards (Visa, Mastercard, American Express, Discover, or JCB).

One good feature of Facebook Ads is that it lets you decide how much you’ll spend in a day. The minimum is 1USD per day. Another is that you can schedule your ads whether to run continuously or on specific dates. Facebook also allows you to decide on the copy and image that will appear on the ad. Moreover, the network will help you target your audience by a selection of demographic details.

After ‘placing an order’, you’d have to wait ‘til Facebook reviews your ad to make sure it meets the network’s guidelines. And if it does, just sit back, relax, and see Facebook ads do wonder for your business.

'Facebook Pages'

A Facebook page is a public profile that enables businesses (people, things, and even ideas) to share information and interact with Facebook users. Creating a page is free and is as simple as creating an ordinary Facebook account. You can add information (i.e. location, office hours) and update with photos, videos, notes, events and status announcements.

Facebook creator Mark Zuckerberg's official 'like' page

Your Facebook audience are called ‘fans’ – people who ‘like’ your page, giving them access to your information and allowing them to interact with you.

The difference of a Facebook page from an ad is that it won’t appear automatically on the users’ profile pages. The only ways a user could find about your page is through (1) the search engine or (2) if a ‘friend’ becomes a fan, automatically showing up your page’s link to their dashboards. The good thing about it is that it stays linked on your fans' accounts allowing them to visit anytime.

Alchemy and SEO

But if you’re too busy to manage these opportunities on your own, Alchemy Advertising offers SEO advertising. SEO stands for Search Engine Optimization – we’ll up your web presence, possibly increasing your sales to unbelievable rates. To do this, we’ll manage not only your Facebook account, but even Twitter, MySpace, Friendster, Multiply, and all other social media sites we can think of!

Interested? Email us at:!