Ted Lim, Executive Director and Deputy Chairman of Naga DDB Malaysia believes that “Cannes is over.” He says, “"People might think this year's AdFest is less important this year because the results are posted after Cannes. But I think differently. Cannes is over. The Cannes Jury, as hard as they try, don't pick up everything. Sometimes really, really good work doesn't make it in Cannes.”
And a bulk of these won in AdFest. Here are some of the Lotus winners of the recently concluded Tokyo event:
For the film category, only 8 Gold’s in the 24 subcategories were given out. This includes Leo Burnett Sydney’s TVC for Subaru: “Crowd Rider”, and its Hong Kong branch’s “Murder” for Breathable Pillows.
For the press category, only 2 Gold’s in the 18 subcategories were awarded. The awardees were JWT India for Fujifilm Finepix Camera’s “Funeral” and TBWA Bangkok for 3M Cushion Wrap’s “Marble.” But the Best of Show is no other than Ace Saatchi & Saatchi (Philippines) for Vespa’s “Our Ride She Hated.” The agency took home two more awards in the press category (a bronze and a silver) for the same brand.
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| Our ride she hated. |
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| Funeral. |
India and Hongkong took Gold Outdoor Lotuses for JWT’s Batwadi Night School: “Street to School” and Grey HK’s “Umbrella Bag – Bucket” for a relief program in China.
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| Balwadi Night School. |
No Gold Lotuses were awarded in the radio category; but a Silver was handed over to Leo Burnett India for “Akshara Helpline” on sexual abuse.
Dentsu Tokyo received a Best of Show and two Golds for its cyber campaigns on UNIQLO.
Contract Advertising India wins Best of Show in the direct campaign category for Sanctuary Asia Magazine’s “Donkey Thrashes Tiger – A Campaign to Save the Tig”.
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| Donkey thrashes tiger. |
Dentsu Tokyo takes home another Best of Show in the design category for OLFA Cutter’s “Cutter Art of OLFA.”
Three Gold Print Craft Lotuses were given. Two for Remix Studio Bangkok’s “Lung” for Madhop, and one for Ogilvy Shanghai’s “Weave” for Garmin GPS.
McCann Erickson Thailand wins a Gold for its work on Ivy Thai Traditional Coffee in the Film Craft category.
Only two Bronze Lotuses were handed out in the New Director category: DDB Singapore for Digital Short Film’s “Folder Film” and WOW Inc Tokyo’s “Infinity” for Citizen Eco-Drive.
The Grande 360 Lotus – the category that recognizes integrated campaigns – was awarded to DDB Auckland for Moro’s “4th Best.”
Three INNOVA Lotuses, for innovative and inventive advertising campaigns, were awarded to Japan. Projector Inc, Beacon Communications, and China’s BBH are the winners; while IMG SRC took home the Grande for the UNIQLO campaign.
A new category, Lotus Roots, was designed to celebrate the rich cultural diversity of the Asia Pacific. The Grande was awarded to Beacon Communications Tokyo for its campaign for Yubari City, Japan’s “City of Love.”
Yubari City.
The Special Awards:
Advertising Agency of the Year: JWT - India , Mumbai
Interactive Agency of the Year: Dentsu Inc, Tokyo
Direct Agency of the Year: McCann Worldgroup, Hong Kong
Network Agency of the Year: Ogilvy & Mather
Film Production Company of the Year: Phenomena Co Ltd, Bangkok
Advertiser of the Year: UNIQLO Co.,Ltd.
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