“REFRESH” is AdFest’s (Asia Pacific Advertising) theme for 2010. AdFest is an annual advertising event that celebrates the untold creativity of the Asia-Pacific region. The finalists were announced two days after the judging session between the seven jury heads in Tokyo, Japan. 172 finalists emerged from 2708 entries.
The following are the entries representing the Philippines:
RADIO
Entry: Speed
Brand: Coppertone Sunscreen Lotion
Agency: DDB DM9JaymeSyfu
OUTDOOR
Entry: Hair Hockey
Brand: Rejoice Shampoo
Agency: Leo Burnett Manila
Entry: Outdoor Essentials
Brand: The North Face
Agency: Ace Saatchi & Saatchi
Entry: Bruise
Brand: Gabriela iVow Signature Campaign
Agency: DM9JaymeSyfu
POSTER
Entry: Boysen Lily
Brand: Boysen
Agency: TBWASantiago Mangada Puno
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| Boysen Lily by Ace Saatchi. |
Entry: Our Ride She Hated
Brand: Vespa
Agency: Ace Saatchi & Saatchi
Entry: Our Ride Behind
Brand: Vespa
Agency: Ace Saatchi & Saatchi
Entry: Our Ride
Brand: Vespa
Agency: Ace Saatchi & Saatchi
Entry: Boysen Lily
Brand: Boysen
Agency: TBWASantiago Mangada Puno
Entry: Boysen Violet
Brand: Boysen
Agency: TBWASantiago Mangada Puno
Entry: Flowers
Brand: Boysen
Agency: TBWASantiago Mangada Puno
Winners will be announced on Monday, July 26th.
Committee chair Li Guoqing shares on AdFest’s website: “Every year people look the same but creative ideas are different. ADFEST will as always be fulfilling its core concept of rooting in Asian culture, making every effort to explore new ways for its future development. Let’s work together, with hand in hand, to build a better and more brilliant tomorrow for ADFEST!”
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