Wednesday, July 7, 2010

Winner stripped off a Grand Prix at the 2010 Lions

Ogilvy Mexico was supposed to be awarded a Grand Prix for the Press Category at the 57th Cannes Lions International Advertising Festival. Well, not until 45 minutes before the awards ceremony began. The campaign for Mattel was disqualified after it was discovered that it was already entered to Cannes in 2008 and even then failed to make the shortlist.

In an interview, one juror defended the campaign saying, "Someone needs to look beyond the decision to strip it and realise that for whatever reason it failed in 2008 it shows the true longevity of the idea that it managed to win in 2010."

In other Cannes news, here are the rest of the winners in the recently concluded award ceremony:

Category: Press
Jury Chair: Mark Tutssel

Grand Prix: Billboard Magazine – Music. See what it’s made of.
Advertising Agency: Almap BBDO (Brazil)

Originally a Gold Winner, Almap BBDO’s campaign for Billboard Magazine elevated to Grand Prix status after Ogilvy Mexico’s was disqualified. The Billboard campaign was a series of print advertisements that featured artists like Amy Winehouse, Bono, Marilyn Manson, Britney Spears, and Eminem. The artists’ photos were shaped out of pixel-sized photos of other musicians that influenced them.

Category:  Film
Jury Chair:   Mark Tutssel

Grand Prix: Old Spice – The Man You Could Smell Like
Advertising Agency: Wieden + Kennedy (USA)

Old Spice, instead of telling men how they should smell, tells their women how their men should smell. “Anything is possible when your man smells like Old Spice and not a lady. I’m on a horse.”

The roster of Gold winners include Saatchi and Saatchi, TBWA, Leo Burnett, and Ogilvy, to name a few.

Category: Film Craft
Jury Chair: Jon Kamen

Grand Prix: Philips – The Gift
Advertising Agency: DDB (UK)

A short film directed by Carl Erik Rinsch, The Gift is set in futuristic Moscow. The 4: 45 minute film tells of a story of a mysterious gift box that beguiles all men (and androids) that holds it.

Grey Worldwide takes home a Gold.

Category: Cyber
Jury Chair:  Jeff Benjamin

Grand Prix: Volkswagen – The Fun Theory / Nike -- Chalkbot
Advertising Agencies: DDB (Sweden) / Wieden + Kennedy (USA)

The Fun Theory campaign for Volkswagen makes caring for the environment fun through driving eco cars. DDB focused on changing perceptions – that the easiest way to get consumers to choose eco cars is to make them look fun to drive.

The 2009 Tour de France featured Nike’s Chalkbot. The Chalkbot travelled ahead of the pack posting over 36, 000 user generated messages of encouragement for the riders all over the roads of France. The campaign helped raise over $4 million dollars for the Nike Live Strong Foundation.

DDB also takes home Golds and Silvers in this category.

Category: Design
Jury Chair:  Steff Geissbuhler

Grand Prix: Toyota – IQ Font
Advertising Agency: Happiness Brussels (Belgium)

Toyota’s new compact car – the iQ models sleek design and cutting edge technology. It’s the first ever car in the world to create an entire font from A to Z.

See the list of the rest of the Design Lion winners.

Category:  Titanium and Integrated
Jury Chair:  Bob Greenberg

Grand Prix:  Nike Livestrong – It's About You / Best Buy -- Twelpforce
Advertising Agency:  Wieden + Kennedy (USA) / Crispin Porter + Bogusky (USA)

Lance Armstrong returns to cycling to raise awareness about cancer. The Nike Livestrong campaign instilled to the athlete participants that it wasn't just about winning Tour de France, it was about hope. 

In lieu with the “back-to-school” season, Best Buy created the Twelpforce, a Twitter channel that provides technical help in tweet form.

See the list of Gold, Silver, and Bronze Winners here.

And that's a wrap of the 57th Cannes Lions International Advertising Festival!