Friday, January 28, 2011

What SEO?

SEO is more than just another internet meme. In fact, it may as well be the solution to upping your company's almost-non-existing (according to search engines) website.

The abbreviation stands for Search Engine Optimization. Basically, it does what it stands for - it works to get your website discovered, analyzed and indexed. Successful SEO brings websites on top, on the first page of search results.

How does this benefit your business? A website can be an effective platform for disseminating information, customer service, building a database of consumers and sales growth. The higher your website crawls in the search engine, the higher the possibility of increasing your website's traffic. More traffic means more people (possibly potential customers) visiting and browsing through your site.

SEO techniques are not best-kept secrets - at least not anymore. If you search the web with keywords like "SEO tips ands tricks" or "SEO techniques," you'll find pages after pages of how-to's.

But this is not to say that SEO is child's play. Successful SEO entails commitment and an understanding of your target market's online activities. Getting a good grasp on basic marketing and advertising principles will still be of great help.

Alchemy Advertising offers web design, SEO, and web content services. For more information, please visit our website: