Aiming to up its relevance among internet users, Microsoft's Bing worked with Droga 5 NY and international rapper (entrepreneur, co-owner of Jersey Nets) Jay-Z. With Bing's search and map features, fans were able to literally experience and explore Jay-Z's autobiographical book Decoded even before it hit the stores.
This all-out campaign is a winner in the 2011 Cannes Lions with an Outdoor GP Lion and a Titanium and Integrated GP Lion.
For more updates on the award winners and the festival, log on to www.canneslions.com.
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