JWT Shanghai took home the first ever Grand Prix Lion award for mainland China at the 2011 Cannes Lions Advertising Festival. The agency was recognized through its Heaven and Hell print ad for Samsonite (Press category).
The advertisement shows passengers having a heavenly time while their Samsonite luggage bags put up with hell and still manages to come out as before. The ad also won a Gold and Silver in the same category and two Gold lions in the Outdoor category.
For more updates on the award winners and the festival, log on to www.canneslions.com.
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