Thursday, June 23, 2011

Net#Work BBDO and Mercedes Benz wins Radio at 2011 Cannes Lions

South Africa's Net#Work BBDO won the Cannes Lions Grand Prix for its Mercedes Benz radio campaign.

No accident, no relationship and no taxidermy Tuesdays.

"Love," "Bud" and "Toby" belong to a series of radio advertisements that promote Mercedes Benz' accident avoidance features. One plot clouds over all spots: the narrators were drivers who met their 'stalkers' - Janine, Toby and Ted - in car accidents.

With the same witty and smart execution, BBDO also takes home Gold Lions for its "Brad" and "Glenda" spots for Benzac Acne Treatment.

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