South Africa's Net#Work BBDO won the Cannes Lions Grand Prix for its Mercedes Benz radio campaign.
No accident, no relationship and no taxidermy Tuesdays.
"Love," "Bud" and "Toby" belong to a series of radio advertisements that promote Mercedes Benz' accident avoidance features. One plot clouds over all spots: the narrators were drivers who met their 'stalkers' - Janine, Toby and Ted - in car accidents.
With the same witty and smart execution, BBDO also takes home Gold Lions for its "Brad" and "Glenda" spots for Benzac Acne Treatment.
For more updates on the award winners and the festival, log on to www.canneslions.com.
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