Even with a few stores behind the number one store in South Korea, Tesco sat down with Cheil Worldwide with the goal to covet the spot. The winning idea: since South Koreans rank high among the busiest people in the world, why not bring the store to them?
Philippines' Ace Saatchi and Saatchi is also a winner with a Bronze Lion for its Fashion Laundry campaign for Procter and Gamble.
For more updates on the award winners and the festival, log on to www.canneslions.com.
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