Wednesday, August 31, 2011


You don't have to blow things up to as big as football field to get noticed. You might not believe this but a small strand of hair and a whole lot of creativity can give you tons of publicity. How, do say, is this possible? By going for a world record! Gilette recently made a publicity stunt by trying to create the world's smallest advertisement by etching it to just a single stand of hair from a man's shaven beard! This crazy and creative idea gave them media attention that was off the scale resulting to great promotion for the brand! To see the advertisement, view the video bellow.