Monday, August 1, 2011

You'll never get bored with this billboard.

Nowadays, the world seems to be covered with ads. Everywhere you look, you'll see billboards of different colors and sizes. As an advertiser, the challenge that you face is the clutter of ads: how do you get noticed and deliver your message at the same time? This is where creativity comes into play. In this case, literally...

To promote soccer, Adidas gave the conventional billboard a twist. It was mounted along a very busy pedestrian in Japan, perhaps the busiest pedestrian in the world. But with the fast-paced lifestyle there and all the billboards scattered everywhere, how did they manage to stand out?

View this video to find out.