A Twitter-record of over 10 million followers may be nothing to sneeze at, but it is her most recent gig that very well marked the start of Lady Gaga's online reign. The American pop singer-songwriter recently partnered with the social-gaming giant, Zynga to give gamers exclusive and early access to her new album Born This Way.
For this, Gaga and Zynga unveiled a neighboring farm on FarmVille called GagaVille. Over 135 million players can now experience and play with a Gaga inspired farm which features her style. Themes from the album are also in full display as videos of crystals, unicorns, and leather-clad sheep on motorcycles add color to the crazy online farm. To keep her "Little Monsters" interested, GagaVille also requires the completion of certain tasks that will unlock tracks from the said album.
"I want to celebrate and share Born This Way with my little monsters in a special way that's never been done before," Gaga stated via press release. "Zynga has created a magical place in FarmVille where my fans can come play, and be the first to listen to the entirety of the album." Moreover, buying $25.00 game cards will include a free download of the album plus exclusive bonus tracks and other Gaga virtual goods.
While hype-inducing, negative comments regarding these online campaign also flooded the internet. But love it or hate it, there's no denying that the biggest winner in this tie-up is no other than Gaga, who managed to conquer the web within a relatively short amount of time. But what else can you expect from an artist who sold as much as 350,000 copies of her album in its first 24 hours?
Source: Adobo Magazine, Issue #34 July - August 2011
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