Saturday, October 8, 2011

The Vision of Design

“Design is not just what it looks like and feels like. Design is how it works.” 
- Steve Jobs

In most fields, creativity is a resource that comes in abundance. But creativity is not enough to make great things happen. You need a direction to go to and purpose to serve. This is called a VISION.

In the creative field of advertising, it is essential to have a vision of your own. You should have independent standards and set the bar of excellence for your work. The end goal for your work is not only to look good or feel good. It should actually be good to do good to mankind.

All that you do affects people. Given that you are in the field of media, the effect of what you do can be multiplied a hundred-fold. That is why when you do something that is actually good, it can become even better, leading to the benefit of the human race.


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