DDB took home Network of the Year and Dentsu Tokyo is Agency of the Year at the recently wrapped up 2011 Asia Pacific Advertising Festival, held March 17 to 19, 2011 at the Movenpick Resort and Spa, Phuket, Thailand.
Read on for the showcase and lists of winners.
Film Lotus
List of 2011 AdFest finalists and winners for Film Lotus.
Title: Sorry, Thailand
Agency: The Positive Network
There were 2 golds, 12 silvers, and 8 bronze awards for the Film Lotus category but only one snagged Best. Ironically, it was the banned video 'Sorry, Thailand' that took home the top award.
Press Lotus
List of 2011 AdFest finalists and winners for Press Lotus
It was field day for DDB Singapore which bagged 4 Silvers, 1 Gold and a Best Lotus for its Coin Landscapes campaign. BBDO Bangkok received the 2 other Golds for the Don't Drive Sleepy project.
Poster Lotus
List of 2011 AdFest finalists and winners for Poster Lotus
Title: Carpenter
Agency: BBDO Guerrero
It's a total of three (3) Bronzes for Manila: one for Ace Saatchi and Saatchi Manila for Tiger Biscuits' Candy Clown posters and two for BBDO Guerrero's Persistent Headaches for Saridon. Best went to to McCann Ericsson (Kuala Lumpur) for The New Strait Time's Riot.
Outdoor Lotus
List of 2011 AdFest finalists and winners for Outdoor Lotus
Title: Green Pedestrian Crossing
Agency: DDB Shanghai
The idea of DDB China's Green Pedestrian Crossing was to encourage people to walk more for a cleaner environment. Large canvasses with leafless trees were placed in the middle of populated pedestrian crossings in Shanghai. At each end are sponge cushions soaked in green (environment-friendly) washable paint. As pedestrians walk across the canvas, they leave green footprints that look like green leaves from afar. An ingenious idea that is undeniably deserving of a Best Lotus.
Radio Lotus
List of 2011 AdFest finalists and winners for Radio Lotus
There were no Golds or Bests awarded in the Radio category but there were 2 Silvers: one for DDB Auckland and another for Leo Burnett India.
Cyber Lotus
List of 2011 AdFest finalists and winners for Cyber Lotus
Tokyo-based Masashi-Qanta-Saqosha-Hiraki took home a Best Lotus and a Gold for the Utsushi Kagami (Mirror) campaign. Collectively, Tokyo agencies bagged 17 Cyber Lotuses, including Silvers and Bronzes.
Direct Lotus
List of 2011 AdFest finalists and winners for Direct Lotus
Hakuhodo Product's Smash: Born to Be Destroyed campaign for its guitars snagged Best Lotus in the 2011 AdFest.
Continued...
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